The A-Z of Window Blinds

March 13th, 2018

Apollo Blinds has put together this useful A-Z guide to window blinds to help navigate the growing number of types of window coverings and fabrics available, as well as explaining any terminology and technological advances in window blinds operating systems.

Energy Saving Blinds Get a Revamp for 2018

February 28th, 2018

We’ve got great news if you’re searching for a chic spring/summer home update.  Our stunning Duette® blinds don’t just look good, they can help to save energy and money spent on heating bills.

Who wouldn’t want these super-stylish insulating blinds? Their original honeycomb structure helps prevent heat loss at windows, and some are made from 100% recycled fabrics.

The Apollo Blinds collection just got even better, with new energy saving features and additional styles.

What’s better than one layer of innovative, insulating fabric? Two of course!

Launching for 2018, the ‘double-layered’ Duette® Architella® blind, with a pioneering ‘dual honeycomb structure’ are the most energy efficient blinds on the market.










Independently tested at the Fraunhofer Institut (Germany), original Duette® blinds were proven to slash heating bills by up to 25%. In the same tests, the new Architella® blind pumped this up to a huge 37% saving on heating energy.

Apollo Blinds director Mike Stephen says: “Sales of Duette® blinds have really been hotting up in recent years, as homeowners warm to heat-retaining blinds as a simple way to insulate homes.

“Now, with an extra layer of fabric within the first honeycomb pleat, the Duette® Architella® cell-within-a-cell construction performs even better.”

Stunning New Colours and More Fabric Choices

Apollo Blinds now boasts the biggest collection of made to measure Duette® blinds in the UK.

There are 170+ fabric colours, textures and designs, three width variations and a huge choice of transparencies (from blackout to semi-sheer).

Proving Duette® blinds aren’t just about function – the new range includes subtle striped and checks, plus gorgeous linen and woven looks. Great for adding some texture at windows.

Fabrics to look out for include Elan (a simple, elegant textured fabric like finely woven cotton), Batiste (a delicate fabric that resembles linen, the sheer option is akin to a linen voile) and Unix (a larger scale weave-effect fabric but still very understated).

Duotone (white on the reverse with additional heat reflecting qualities) and Fulltone (same colour on front and reverse for a consistent look) options are also available on most fabrics.














Conservatory: Batiste Elephant Duette® blinds.







Kitchen/dining room – Elan Raven Duette® blinds

There’s the eco-friendly option too!














Caring for the planet has moved up the priority list for many homeowners when it comes to product choice.

There are three fabrics made from 100% RECYCLED TEXTILES in Apollo’s Duette® Relife® range, saving on landfill and energy in the home.

Size Matters

Apollo Blinds has also introduced three pleat sizes so there’s an option to match windows of all dimensions and no fear of scaling issues on very large or very small windows.

A 25mm pleat offers the ideal solution for smaller windows, medium-sized windows look great with a 32mm pleat, while the extra large 64mm blind offers a robust look that is especially suitable for large windows – a popular feature in modern homes and extensions.

Want to know more about Duette® blinds?  Arrange a no-obligation quote with an Apollo design consultant here, or find your nearest Apollo Blind here.

Trend Spotting – Three Must-have Looks for Interiors in 2018

January 19th, 2018

Rooms that’ll make you feel at one with nature, schemes influenced by global travel and a Japanese outlook for a more carefree approach to life and home styling, we’ve got all the creative inspiration you need to revive tired interiors and create an on-trend look this year.

TREND #1. Get The Wabi-Sabi Look

While ‘Hygge’ has dominated as an approach to interiors in recent years, 2018 is all about ‘Wabi-Sabi’, which is an easy, carefree concept to apply.

Wabi-Sabi finds beauty in imperfection.  Life isn’t perfect, our homes aren’t perfect – and that’s okay!

What’s important when following the ‘Wabi-Sabi’ way is authenticity, staying true to oneself and celebrating life’s flaws. Beds can messy and crumpled rather than primped, plumped and tucked. Homes are ‘homely’.  Natural fabrics, frayed edges, uneven surfaces and unfinished asymmetrical objects are commended and brought to the fore. Team this look with natural and neat window coverings – wood or metal Venetian blinds are ideal.











Trend #2. Biofilia

Biofilia describes the human need to be connected to nature. Rustic, natural and easy to live with this look takes us back to basics, unwinding in an unplugged environment that’s in touch with nature but with an emphasis on terrain rather than green foliage.  Pattern is influenced by tree bark, sand and rock formations. Layering and tactility is key to achieving this look.

















TREND #3. Global Souvenir

A look that celebrates a colourful mix of cultural influences, drawing inspiration from folklore and reviving long held traditions.

This is a relaxed trend, fashioned by travel and an unexpected sense of fun that comes with exploration (Latin American influences and Cuban colour codes are particularly important).  Decorate homes with bright and inspiring carnival colours with a weathered/well-travelled feel. Raw untreated wood and cacti complete this theme.
























Wallpapers available from

Like our ideas on must-have looks for interiors in 2018? Make sure you check out our Pinterest board on 2018 Home Interiors Trends.



How to use Pantone’s Ultra Violet in Homes

December 20th, 2017

A ‘cosmic’ shade of Ultra Violet has been named Pantone’s Colour of the Year for 2018.

Here our Design Director, Mike Stephen, has found four ways to introduce this celestial shade into homes with window blinds, wall art, furniture and home accessories that will send your home-style into orbit.

Mike says, “Ultra Violet is set to be a big hit in homes.  There’s a feeling that people are ready for change and Ultra Violet certainly brings a different perspective. It’s full of optimism for a bright future, but not only that – it translates into fantastic looking home furnishings.”

  • Dazzle with Ultra Violet Window Blinds

“Ultra Violet is spectacular on window blinds, especially when backlit with sun shining through the blind.

“Experiment with Ultra Violet as solid blocks colour on blinds and other key pieces around the room.  Alternatively incorporate with a bohemian design that reflect the colour’s spiritual/creative nature.

Both of the roller blinds pictured are available through our You Choose blind-making service which allows us to make blinds from any fabric – so the choices are limitless!”

  • Dine In UV-Style

Have an ‘out of this world’ dining experience with Ultra Violet-inspired seating that’s sure to provide a talking point over dinner! Priced at £549 from

  • Show Off with a Space Age Stag

Reach for the stars with this showstopper stag wall art!  All over diamantes make Pantone’s Colour of the Year even more dramatic and appealing! Star Studded Stag Wall Art, £71.99 from


  • Go ‘Glow-ball’

What’s more futuristic than a glowing orb to display your flowers? This iridescent spherical vase radiates with UV style.  £59.95 from

Like our ideas on decorating with Ultra Violet? Make sure you check out our post on decorating with Dulux’s Colour of the year Heart Wood and for more colour-related interiors inspiration, check out our Pinterest boards.

Win The Hottest Home Accessories For 2018

December 7th, 2017


Win the hottest home accessories for 2018

Here at Apollo HQ we’re excited about the arrival of 2018. A new year brings new design trends and inspiration.

We have our finger on the pulse of what home decor trends we should expect to see in 2018 and we’ve invited top interior writer and stylist journalist Laurie Davidson to pick her top accessories for the home in 2018. So with a budget of £500 to spend what did Laurie chose?

Here’s Laurie’s must-have list of the hottest home accessories of 2018.

An Icelandic sheepskin to add texture, cosiness, style and comfort.

Add more tactile materials in the form of velvet blush cushion by Niki Jones from Amara.

And a delicious luxury scented candle from Heal’s for even more relaxation. 

Metallic touches are still really on trend for next year, introduce some glamour with a statement Black & Gold Bottle Vase by Kelly Hoppen and a stunning Gold Celio table lamp from Oliver Bonas.

And don’t forget the walls, add some personality to a blank space with an Ampersand Art Print by Yeah, That, King & McGaw.

Living space is for enjoying so you can invite your friends over to enjoy a set of four beautiful wine glasses in assorted shades from LSA and a marble and wood serving board from Habitat. And it wouldn’t be a 2018 home without some on-trend tech, enjoy the benefits of an in-house assistant that’s always on duty with an all-new Amazon Echo smart speaker.

Hottest Home Accessories 2018

The team couldn’t resist and with a flush of Christmas spirit the team went shopping to create the most fantastic competition prize for you! One lucky winner will be able to add all of these perfect finishing touches to their interior by winning Laurie’s selection of the hottest home accessories for 2018. Bring your living space right up to date for 2018 with designer vases and home fragrances to decorative cushions, sheepskins, wall decor and smart speaker

It couldn’t be easier to enter – using the app below, simply use our store finder and tell us where your nearest Apollo Blinds store is.
There are also extra entries if you like our page on Facebook, follow us on Twitter, Pinterest and Houzz. You can also Tweet about the competition and sign up to our email newsletter. Enter in the app below:

a Rafflecopter giveaway

The competition ends on Wednesday 31st January 2018 at midday. We will draw and notify the lucky winner by email and will also announce on our Facebook page so make sure you’re connected with us there. Good luck!

One lucky winner will receive all the Home Accessories picked out as being the hottest must have items of 2018 worth over £500.

The prize consists of the following home accessories:

  • All-new Amazon Echo smart speaker
  • Genuine Icelandic Long Wool Sheepskin, from Rockett St George
  • Black Rose and Walnut Luxury Scented candle, Heal’s
  • Kelly Hoppen Black & Gold Bottle Vase, QVC
  • Ampersand Art Print by Yeah, That, King & McGaw
  • Niki Jones Velvet Linen Blush Cushion, Amara
  • Polka Assorted metallic wine glasses (set of four), LSA
  • Marble and wood serving board, Habitat
  • Gold Celio table lamp, Oliver Bonas

Prizes cannot be transferred, redeemed for cash or substituted by winner. Apollo Blinds reserves the right in its sole and absolute discretion to substitute prize of equal or greater value if the specified prize is unavailable or cannot be awarded, in whole or in part, for any reason.

Five Reasons Why New Window Blinds Should be Top of Your Christmas List

November 28th, 2017

Amongst the Christmas mayhem, installing new window blinds in your home for the festive season might seem like just another thing to do on an ever-growing list.  But there are some really compelling reasons why brand new blinds should be a top priority when prepping your home for the big day.

1) They Can Help You Think ‘Hygge’

Especially relevant in the lead up to Christmas, the Scandinavian concept of ‘Hygge’ (pronounced hoo-gar) encourages us to indulge a little.  For interiors, it’s all about creating an inviting space that makes us feel comfortable and content.  Window blinds, especially with a blackout lining, can really enhance that cosy feel, helping to insulate a room and shut out the cold weather.














2) They’ll keep you calm (and cool) and get your room temperature just right 

It’s freezing outside so you need your heating turned up fully, yet in the kitchen, with pots and pans bubbling and the turkey in the oven, the atmosphere is stuffy and unbearable. If you’re struggling to find a balance, the addition of Duette® energy-saving blinds can restore a constant temperature to your home. The honeycomb structure of the blinds traps air in an insulating layer, lowering the amount of heat lost through windows by up to 46%, plus they also reduce external noise coming into a room – an added bonus!














3) They can step up home security

As homeowners fill their homes with expensive Christmas gifts, window blinds can help shut out prying eyes, making winter a great time to invest.  A simple set of blinds can be an added deterrent against burglary, as explained by Mike Stephens, Director at Apollo Blinds.

“Winter is an optimum time for break-ins, with longer nights providing more cover, families travelling away to visit loved ones for Xmas and of course festive goodies stored in homes,” says Mike. “And homes where items are on view are more exposed to theft than those where window coverings are fitted.”

Blinds prevent intruders from being able to see what they can grab quickly and Venetian blinds have the benefit of being noisy – an added deterrent,” he added. “While shutters can be locked for an extra layer of security.”





















4) They Can Help Get the Guest Room ‘Guest Ready’

 Where most overnight visitors aren’t expecting hotel-like accommodation, a few some simple updates can make all the difference to creating a ‘hometel’, rather than a ‘grotty B&B’ experience for seasonal houseguests venturing into the realms of the “spare room”.

A set of new window blinds can completely transform a room, so it’s time to ditch the tatty, dated or broken blinds that are dragging your décor down. Plus a simple blackout blind can mean the difference between a good night’s sleep and a great night’s sleep. Preventing morning light from streaming into the guest room at the crack of dawn can make a huge impact on your guest’s experience.








5) They can add a touch of sparkle

Every blind has a silver lining with shimmering metallic finish roller blinds.  Geometric patterns, stripes, damask and leaf designs are all given the wow factor with a metallic makeover. Metallic blinds will help you enjoy windows that shimmer and shine all year round but they look especially fabulous at Christmas time.






















Find more festive inspiration on our Pinterest board dedicated to getting your home ready for Christmas.

Create a year-round conservatory

October 18th, 2017

The addition of blinds can transform a cold conservatory into a comfortable climate-controlled year-round space.

It’s a multi-functional room that can be somewhere to eat, a place to lounge or an inspiring space to work from, but it’s often underused in UK homes.

Here, we show how Duette® blinds can significantly improve the ambience of your conservatory; and demonstrate how to apply the latest home interior design trends – from industrial chic to totally tropical – to this fantastic room.


Duette® Shades are a practical and stylish solution for the conservatory. Thanks to their innovative honeycomb construction, they retain heat during the cooler months and provide exceptional shade during the summer.

With between 20%-50% of domestic heat loss escaping through glass windows, fitting Duette® blinds can make a huge difference to this valuable extra space within a home. In fact the figures speak for themselves – research has shown that Duette® blinds can prevent 79% of solar heat entering the home and can also reduce heat loss by up to 46%. In the winter, this could reduce heating bills by up to 25%.

Made-to-measure Duette® and pleated blinds can be custom-made to any shape or size, and be fitted to windows, doors and roofs, so covering the triangular or irregular shaped windows often found in a conservatory is easy.

Another great tip is to motorise blinds, so that all blinds can be raised or lowered at the touch of a button.

Apollo Blinds is a specialist in Duette® blinds and pleated blinds, with hundreds of colours and patterns to choose from.   So why not find your nearest branch of Apollo Blinds now? {INSERT LINK TO STORE FINDER}

GET THE LOOK – Two conservatories, six fantastic interior designs

Head of design at Apollo Blinds, Mike Stephen took two types of conservatory to show how they can be styled in six very different ways, applying 2017/18’s hottest interior design trends.

Industrial Chic  














“The industrial trend is still a huge influence in interiors and perfect for conservatories featuring exposed brick walls, steel window frames and slate floors.  Continue the theme with reclaimed wooden tables and stools/chairs. Windows, doors and roof are dressed with made-to-measure Duette® blinds in Elephant Batiste.

Organic Dwelling














“This eclectic look celebrates earthen colours and textures found in natural materials like plaster, clay and putty, contrasting them against lux, comfortable fabrics.  Cosy furniture, chalky neutrals, and blush pink velvet accessories are juxtaposed against the rough, rendered plaster feature wall. Linen-look window blinds are perfect to accompany this look.” Blinds shown are made-to-measure pleated blinds in Linen White.

Vibrant Scandi














“Key ideas found in Scandi interior design are given a playful makeover when paired with vivid lime green window blinds and graphic wallpaper.  This look is a great way to brighten up homes in the spring.” Blinds shown are made-to-measure pleated blinds in Selina Fresh.

Luxe Deco













“Duette® blinds in stunning Brittany Blue provide a statement backdrop on which to build this glamourous scheme. Indulge in key pieces and soft furnishing fabrics that represent ‘classic glamour’ such as art-deco inspired prints and beautiful jewel-coloured velvets to add to the decadent feel.”  Blinds shown are made-to-measure Duette® blinds in Brittany Blue.

Totally Tropical













“What better place to incorporate the tropical/botanical trend than in the conservatory! Create a lush, indoor paradise with vibrant teal, turquoise and lime green colourways and spice things up with warm highlights of gold or turmeric. Indoor greenery, both real houseplants and printed on fabrics/wallpaper, are a must for this look, which also incorporates a contemporary take on traditional rattan ‘conservatory’ furniture.  Textured turquoise blinds are an invigorating finishing-touch to bring the scheme together.” Blinds shown are made-to-measure pleated blinds in Turquoise Crush.

Whiter Than White













“White is still a classic colour scheme for the conservatory. Layer up tactile fabrics and chunky knits in dove grey and winter white colourways for a cosy, traditional and timeless look.” Blinds shown are Duette® blinds in Swan White.

There’s lots more information on conservatory trends over on our Conservatory Trends Pinterest board.

Feeling inspired?  Find your nearest Apollo Blinds to book a free measure and quote home visit consultation or call 01924 413 048.

‘Heart Wood’ Window Blind Inspiration

October 5th, 2017

Ever since Dulux unveiled the dusky heather shade of Heart Wood as its Colour of the Year for 2018, customers have been in search of the latest home accessories to get the look. And of course we think the best way to introduce Heart Wood to homes is with window blinds.

Our head of design, Mike Stephen, has picked out Heart Wood window coverings from the extensive collection at Apollo Blinds and offers styling advice on the best colours to complement this hot hue.

Mike says, “This light, versatile shade can be considered as the new neutral for 2018, as it’s so easy to find colours to match with its dusky undertones.  It’s a colour that’s certainly causing a stir amongst our customers.” 

Heart Wood on a Roll

Get the Heart Wood look with abstract stripes, playful florals or plain, textured roller blinds. Mix with muted brown or purple tones or add a pop of azure blue, another great match for Heart Wood. Apollo Blinds Heart Wood fabrics for roller blinds pictured below (left to right): Roseanna Mauve, Henley Summer Rose, Sunbrella Mauve and Rianna Rose Dazzle.

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A Shutterly Fabulous Match for Heart Wood

Coloured plantation shutters look fantastic! And Apollo Blinds offers a colour match service so that its shutters can be custom-made in ANY colour. Simply provide a swatch, tester or sample pot for Apollo Blinds to create beautiful, wood shutters that match exactly to a chosen colour – like Heart Wood.

The custom colour service is available for Sumatra and Fiji shutters from Apollo Blinds.

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Perfect Pleats are Hard to Beat

Heart Wood creates a blissful bathroom and looks gorgeous in the living room.  Opt for Heart Wood pleated blinds or apply it to walls and introduce pleated blinds in berry shades to bring out Heart Wood’s warmer undertones.

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WIN The Ultimate ‘Cosy Home’ Bundle

September 12th, 2017

Win the ultimate cosy home bundle copy

Here at Apollo HQ we love Autumn. As a transitional season, Autumn is a natural time to change up interiors to create a warm, inviting, cosy home.  In addition to Duette blinds that will help to prevent heat loss at windows, and gorgeous Autumn inspired made-to-measure window blinds, we have launched a new competition with everything you need to create a cosy home.  

One lucky winner will receive The Ultimate ‘Cosy Home’ Bundle of home technology and cosy home accessories worth over £750.

Transform your rooms with our prize of luxurious faux fur throws, sparkling and sumptuous cushions, scented candles, soft mood lighting and a selection of gorgeous on-trend seasonal accessories. Curl up in front of the fire with The Little Book of Hygge, and submerge yourself in the latest films and gripping TV dramas with an Amazon Fire Stick that’s sure to keep you entertained all through winter. An Amazon Echo will help to organise your life, play music and even do your shopping without even having to get up off the sofa.  Plus we’ve also thrown in some comfort food with a huge box of delicious treats from Hotel Chocolat. In fact, this prize is so good you might not want to leave the house this autumn/winter!

WIN The Ultimate ‘Cosy Home’ Bundle Collage


It couldn’t be easier to enter – using the app below, simply tell us what is your favourite Autumn inspired colour for the home?  

There are also extra entries if you like our page on Facebook, follow us on Twitter, Pinterest, Tweet about the competition and sign up to our email newsletter. Enter in the app below:

a Rafflecopter giveaway

The competition ends on Friday 10th November 2017 at midday. We will draw and notify the lucky winner by email and will also announce on our Facebook page so make sure you’re connected with us there. Good luck!

The lucky winner will receive The Ultimate ‘Cosy Home’ Bundle which consists of the following prizes worth over £750: 

Amazon Echo – hands-free, voice controlled speaker
Amazon TV Fire Stick – streaming media player
The Little Book of Hygge by Meik Wiking
Hotel Chocolat Luxe Chocolates

We’ve selected the following prizes from Homebird
Faux Angora Throw
Sheepskin Rug
Platinum Sequin Cushion
Crystal Pom-Pom Cushion
Metallic Silver Tall Lamp
Mirrored Wall Clock
Wooden Lantern & Candle
Gisela Graham Wicker Hanging Heart
Silver Birch Candle Pot
Silver Birch Fragranced Room Diffuser
200 Silver Wire LED Fairy Lights
Tall Ceramic House Candle Holder
Double Silver Heart Bowl / Decoration
Grey Wood & Silver Photo Frame 4×6”
Grey Wood & Silver Photo Frame 4×4”

WIN The Ultimate ‘Cosy Home’ Bundle

Five reasons to choose window shutters

August 9th, 2017

Shutters are one of the most coveted window coverings with benefits that go way beyond their obvious aesthetic appeal. Apollo Blinds‘ interiors expert Mike Stephen offers five reasons why shutters are first choice for modern living.

Apollo 6

1) They let the outdoors in

“Our shutters can be fitted on a tracking system meaning they can fold back on themselves to save space and for seamless integration with the outdoors. When fitted to a ground floor with patio doors (or large windows) this will really open up your home to let the fresh air and sunshine flood in.”

Apollo 1

2) They’re not just neutral

“Shutters needn’t be white or cream. In fact, we’re seeing increasing demand for colours to coordinate or make a statement at windows, like these gorgeous rustic grey shutters from our wooden shutter collection.”

Apollo 2

3) They fit all shapes and size of windows

“If you have feature windows in your home then shutters are the ideal window dressing solution. Wood shutters can be fashioned to a bespoke fit for almost any shape of window – no matter how unusual.”

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4) They’ll bolster security

“Shutters are lockable and robust, adding an extra layer of security to protect the weak points in homes (windows and doors) against intruders.”

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5) They’re just so stylish

“Quite simply, they’re gorgeous!”

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Find out more about our wooden and Lifestyle shutters