Archive for May, 2010

Why do people deal with Apollo Blinds?

Friday, May 28th, 2010

Earlier this week our GM asked the Apollo team one very simple question: why do people deal with Apollo Blinds?

As you’d expect the suggestions came thick and fast, and it wasn’t long before we had a lengthy list which covered all aspects of the business. And, after some serious pruning, we produced a list which encapsulates everything that’s good about Apollo Blinds.

After the exercise we all walked out of Gary’s office about three feet taller and bursting with pride. It was such a simple but effective way of stepping back and reminding ourselves of all the reasons why our customers (our network of franchise owners) and our customer’s customers (homeowners) keep buying Apollo products.

Take a look at our list for yourself and it’s easy to see why Apollo Blinds puts other in the shade.

2 – 5 year guarantee (depending on product
)
Wider product range than any competitor
Exclusive products
Part of Hunter Douglas Group
More than 97% of stock availability
One of top three recognised brands in the UK
Leading edge design
National brand for consumer peace of mind
Established for almost 40 years
National brand, local service
Our franchise network conveys a professional image
World class products
British manufacturer
Innovative products
Hand made made-to-measure products
Expertise of service
Friendliness of service – consultative approach
Flexible Payment terms
£1m of stock
Comply with all safety standards
Child safety is paramount
Best blinds offering best value

A snapshot of Apollo Blinds

Saturday, May 22nd, 2010

It’s a hackneyed phrase but still so true: people buy from people. Which is why we have a strong emphasis on promoting franchise owners almost as much as the new Apollo Blinds businesses they are launching.

We organise for a professional photographer to take great pictures of new franchise owners that are then used in press releases, newspaper competitions and of course on their websites.

Snaps of our newest franchise owners in Lincoln and Swindon are on all the main pages of their new websites so that when visitors see the site they can view the personalities within the business. And that is a huge factor enabling customers to see who they will be dealing with – even before they have picked up the phone or clicked online to book an appointment. It gives customers more confidence in the brand, the people and their decision to invite Apollo Blinds into their homes.

It’s another simple but effective tactic that we use to help our franchise owners tick all the right boxes with potential customers – even before they have met.

Have a great weekend…while you still can

Friday, May 14th, 2010

Part of the fascination of launching new Apollo Blinds businesses in different parts of the UK is identifying which of our array of marketing activities is the most effective at generating enquiries.

In the case of Lincoln it’s definitely leaflets. We’ve inserted them inside the local weekly newspaper and the franchise owner’s phone has been ringing off the hook.

Since the first raft of leaflets hit doormats a week ago, the franchise owner has been on sales calls last Saturday and Sunday – and has had a full diary all this week.

Dean Moore is, of course, delighted – especially as that was the first of five weekly leaflet drops we planned for different parts of his franchise territory.

And while he is rushed off his feet, we keep reminding him of the importance of adding the enquiries to his database – in order to accurately monitor where they are coming from and also to build a mailing list of people who may also purchase builds in the future.

Have a great weekend…while you still can.

Everyone’s a winner

Monday, May 10th, 2010

Apollo Blinds in St Albans has just set the record for the number of responses to a competition in a local newspaper giving away blinds.

In exchange for offering a £500 prize of Apollo blinds, The Herts Advertiser gave our franchise owner half a page of space – which included editorial, pictures, contact details and of course the competition.

As well as running the competition in the newspaper, the Advertiser also ran it online and the result was incredible.

The best response to a competition to date has been about 350 responses but St Albans smashed it with a total of 1,300.

Not only has St Albans had a great half page of exposure in its local newspaper, it has also had lots of lovely names and addresses of entrants who were happy to have their details passed on to the franchise owner.

No doubt he will be burning the midnight oil adding all the details to his database. And I’ll bet a letter will be winging its way to all those unlucky entrants with a limited time extra special discount just for them to say thanks for entering.

With our newspaper competitions everyone’s a winner.