Apollo Blinds in St Albans has just set the record for the number of responses to a competition in a local newspaper giving away blinds.
In exchange for offering a £500 prize of Apollo blinds, The Herts Advertiser gave our franchise owner half a page of space – which included editorial, pictures, contact details and of course the competition.
As well as running the competition in the newspaper, the Advertiser also ran it online and the result was incredible.
The best response to a competition to date has been about 350 responses but St Albans smashed it with a total of 1,300.
Not only has St Albans had a great half page of exposure in its local newspaper, it has also had lots of lovely names and addresses of entrants who were happy to have their details passed on to the franchise owner.
No doubt he will be burning the midnight oil adding all the details to his database. And I’ll bet a letter will be winging its way to all those unlucky entrants with a limited time extra special discount just for them to say thanks for entering.
With our newspaper competitions everyone’s a winner.