Archive for the ‘Expertise of service’ Category

Face it, you can see who you’re dealing with at Apollo

Friday, November 5th, 2010

Apollo Blinds is only successful because of our network of brilliant people. Which is why we are as keen as mustard to ensure everyone sees these shining stars.

We’ve just uploaded more photographs of Apollo peeps onto the individual store pages on our website and it now features, stars such as Gemma in Stirling, Kwasi in Watford or Christine in Leeds Cookridge.

Gemma Cunningham from Apollo Blinds StirlingKwasi Boadu from Apollo Blinds Watford

Having these pictures online enables customers to see who they will be dealing with and this is vitally important because it does influence whether people who find Apollo Blinds online then pick up the phone to make an appointment or visit a showroom to see the stunning array of blinds, awnings and shutters.

We are seeing results that indicate this approach is working big time. Our Apollo teams are reporting that new customers talk to them as if they’ve known them for a long time and they can only put this down to is the fact that customers have seen their picture and feel they know them.

And it’s this simple reason which is helping our Apollo teams set themselves apart from local competition.

The internet is proving that being the face of a business is good for business.

The Apollo advantage

Saturday, October 16th, 2010

This week our newest franchise owner has had all his expectations realised as to why he joined Apollo Blinds rather than setting up his own independent blinds company.

Neil Redpath, who owns Apollo Blinds Lancaster, has only been trading a couple of weeks but he’s been racking up the orders – even in the face of stiff competition – and it’s all because of one simple thing.

Neil Redpath Apollo Blinds Lancaster

He is using our customer care pack as the vanguard of his sales strategy and it’s the first thing he shows every customers. The pack covers the guarantee on all our products, advice on how to maintain our blinds and details of all the safety features available – which are of particular interest in homes where children play or visit.

And simply by showing them the pack first, Neil is securing orders because customers are so impressed with the level of professionalism of his franchise company in comparison to local independent companies and they want the peace of mind that only a brand like Apollo Blinds can offer.

It’s such a simple but powerful example of why Apollo blinds stands out from the crowd.

Why do people deal with Apollo Blinds?

Friday, May 28th, 2010

Earlier this week our GM asked the Apollo team one very simple question: why do people deal with Apollo Blinds?

As you’d expect the suggestions came thick and fast, and it wasn’t long before we had a lengthy list which covered all aspects of the business. And, after some serious pruning, we produced a list which encapsulates everything that’s good about Apollo Blinds.

After the exercise we all walked out of Gary’s office about three feet taller and bursting with pride. It was such a simple but effective way of stepping back and reminding ourselves of all the reasons why our customers (our network of franchise owners) and our customer’s customers (homeowners) keep buying Apollo products.

Take a look at our list for yourself and it’s easy to see why Apollo Blinds puts other in the shade.

2 – 5 year guarantee (depending on product
)
Wider product range than any competitor
Exclusive products
Part of Hunter Douglas Group
More than 97% of stock availability
One of top three recognised brands in the UK
Leading edge design
National brand for consumer peace of mind
Established for almost 40 years
National brand, local service
Our franchise network conveys a professional image
World class products
British manufacturer
Innovative products
Hand made made-to-measure products
Expertise of service
Friendliness of service – consultative approach
Flexible Payment terms
£1m of stock
Comply with all safety standards
Child safety is paramount
Best blinds offering best value