Archive for the ‘Facebook’ Category

Free blinds for Liking Facebook George

Thursday, April 21st, 2011

George Stewart is quickly becoming the most popular man in Hamilton – and beyond – following the success of a promotion where he gives away free window blinds to people who like the Facebook page of his Apollo Blinds business.

He saw a 20% increase in the number of people who clicked the Like button on his www.facebook.com/apollohamilton social media website last month as a result of offering £100 of free blinds.

Apollo Hamilton FacebookAll the people who liked his site that month were entered into a prize draw and George announced the winner – who very kindly donated her prize to Cancer Support Scotland.

The reason that George is putting up the monthly prize is that social media sites such as Facebook have become an influential online shop window to market his business.

“Our Facebook page is a great way for other Facebookers to get to know us and also see all the beautiful blinds we fit in homes all across Hamilton,” he said.

“I’ve built up a huge library of photo examples of my work on Facebook which has resulted in an increasing number of customers going on the site and asking for the same products.

“The beauty of Facebook is that customers become part of my Apollo Blinds experience and join in with the antics on the site.”

As well as being Hamilton’s most popular seller of window blinds, awnings and shutters, George’s antics on Facebook include the banter with Radio Clyde presenter Robin Galloway and the mysterious Waheed McManus who keeps popping up on the show.

George believes his business is booming at a time when other are struggling because of his use of Facebook and other social media sites like Twitter to promote his company.

“I’m a firm believer that people buy from people and those who follow me get a new level of access and assurance of whom they are buying from – which is so important for customers who want peace of mind that they are buying quality products from reputable companies,” he said.

“I also really appreciate that people choose to follow me and my business online which is why I want to reward that with offers such as free blinds.”

To stand a chance of winning £100 of free blinds this month all you have to do is visit www.facebook.com/apollohamilton and click the Like button.

This is the press release that Apollo Blinds Hamilton has issued to local media.

Clever twit George has gone radio gaga

Friday, March 4th, 2011

George Stewart from Apollo Blinds Hamilton has taken his use of social media to a new level this week in order to get free publicity for his business.

He’s following in the footsteps of all the A-list celebs by announcing news on his Twitter and Facebook pages. And this week he revealed the new look for his showroom and van.

Apollo HamiltonGeorge has incorporated Facebook and Twitter logos on his shop signage and van livery as a way of promoting his presence on the social media sites.

But, not content with that, George has been using social media to strike up an online friendship with Clyde 1 DJ and Scottish Sun columnist Robin Galloway…..and George is now getting free mentions on the radio from his new newfound buddy.

Cheeky George knew Robin lived in Hamilton so asked him to be a fan of his Apollo Blinds Hamilton Facebook page and the banter has carried on from there with Robin reading some of the one-liner jokes that have become George’s trademark.

As a result, he has got mentions twice this week and knowing George he’s going to milk it for all its worth.

George we salute you and I’m sure you’ll be using this blog as more publicity for your business!

The spin-offs of George’s PR

Friday, November 26th, 2010

George Stewart’s eye-catching publicity for his Apollo Blinds business in Hamilton near Glasgow has certainly been attracting the attention of new customers. It has also prompted other local traders in the town who have been begging him to share his secrets.

George Stewart from Apollo Blinds  Hamilton 1

The phoneline at his showroom lit up as soon as the latest edition of his local magazine landed on the doormats of homes across the area. On Monday alone this week he took four big orders as a direct response from the article about him. He is delighted at the reaction of his latest article which focuses on his great customer service and not directly flogging blinds – as you might have expected.

In between a raft of appointments with eager customers George attended a meeting of other traders to talk to them about how he markets his business and gets free publicity. He revealed his secret weapon – the ghostwriter who drafts all his articles for him as part of the ongoing free support provided by his franchisor.

George’s business is booming and he very graciously tells everyone he meets why being part of the Apollo Blinds franchise is helping him be a success.

George eyes franchise crown

Thursday, July 29th, 2010

George Stewart from Apollo Blinds Hamilton has taken a big step closer to scooping the prestigious BFA HSBC 2010 Franchisee of the Year Award, supported by Express Newspapers.

He travelled down to London’s Canary Wharf to face a panel of judges from The British Franchise Association led by Sir Bernard Ingham and senior managers of HSBC and Express Newspapers.

The award is the jewel in the crown of franchising, and franchisees from every BFA member company from McDonalds down, had the opportunity to put forward franchisees that have done something particularly innovative to drive their businesses forward in these difficult trading times.

George told judges how he had doubled his turnover since February this year by embracing social media to develop a new testimonial driven sales strategy. He explained that he’s not completely comfortable with computers but he has persevered with it and has quickly reaped the results by using social media sites Facebook and Twitter, in conjunction with his own Apollo Blinds website.

George Stewart from Apollo Blinds  Hamilton 1

The canny Scot explained that using social media is simple, easily transferable and, most importantly, free.

Apollo General Manager Gary Chambers, who also attended the panel interview, explained how George has become the vanguard of social media usage within Apollo Blinds and the rest of the network are now following suit.

We’re all keeping our fingers crossed for George. He will find out whether he’s scooped the title at a ceremony in Birmingham at the end of September.