Archive for the ‘Franchisee of the Year Award’ Category

Free blinds for Liking Facebook George

Thursday, April 21st, 2011

George Stewart is quickly becoming the most popular man in Hamilton – and beyond – following the success of a promotion where he gives away free window blinds to people who like the Facebook page of his Apollo Blinds business.

He saw a 20% increase in the number of people who clicked the Like button on his www.facebook.com/apollohamilton social media website last month as a result of offering £100 of free blinds.

Apollo Hamilton FacebookAll the people who liked his site that month were entered into a prize draw and George announced the winner – who very kindly donated her prize to Cancer Support Scotland.

The reason that George is putting up the monthly prize is that social media sites such as Facebook have become an influential online shop window to market his business.

“Our Facebook page is a great way for other Facebookers to get to know us and also see all the beautiful blinds we fit in homes all across Hamilton,” he said.

“I’ve built up a huge library of photo examples of my work on Facebook which has resulted in an increasing number of customers going on the site and asking for the same products.

“The beauty of Facebook is that customers become part of my Apollo Blinds experience and join in with the antics on the site.”

As well as being Hamilton’s most popular seller of window blinds, awnings and shutters, George’s antics on Facebook include the banter with Radio Clyde presenter Robin Galloway and the mysterious Waheed McManus who keeps popping up on the show.

George believes his business is booming at a time when other are struggling because of his use of Facebook and other social media sites like Twitter to promote his company.

“I’m a firm believer that people buy from people and those who follow me get a new level of access and assurance of whom they are buying from – which is so important for customers who want peace of mind that they are buying quality products from reputable companies,” he said.

“I also really appreciate that people choose to follow me and my business online which is why I want to reward that with offers such as free blinds.”

To stand a chance of winning £100 of free blinds this month all you have to do is visit www.facebook.com/apollohamilton and click the Like button.

This is the press release that Apollo Blinds Hamilton has issued to local media.

George eyes franchise crown

Thursday, July 29th, 2010

George Stewart from Apollo Blinds Hamilton has taken a big step closer to scooping the prestigious BFA HSBC 2010 Franchisee of the Year Award, supported by Express Newspapers.

He travelled down to London’s Canary Wharf to face a panel of judges from The British Franchise Association led by Sir Bernard Ingham and senior managers of HSBC and Express Newspapers.

The award is the jewel in the crown of franchising, and franchisees from every BFA member company from McDonalds down, had the opportunity to put forward franchisees that have done something particularly innovative to drive their businesses forward in these difficult trading times.

George told judges how he had doubled his turnover since February this year by embracing social media to develop a new testimonial driven sales strategy. He explained that he’s not completely comfortable with computers but he has persevered with it and has quickly reaped the results by using social media sites Facebook and Twitter, in conjunction with his own Apollo Blinds website.

George Stewart from Apollo Blinds  Hamilton 1

The canny Scot explained that using social media is simple, easily transferable and, most importantly, free.

Apollo General Manager Gary Chambers, who also attended the panel interview, explained how George has become the vanguard of social media usage within Apollo Blinds and the rest of the network are now following suit.

We’re all keeping our fingers crossed for George. He will find out whether he’s scooped the title at a ceremony in Birmingham at the end of September.