Archive for the ‘Local experts’ Category

Van-tastic opportunity for publicity

Friday, December 3rd, 2010

Apollo Blinds franchise owner John Youle is gearing up for some van-tastic publicity to promote his business on the Isle of Wight.

John’s business is booming and son Ben has joined the family firm – which meant they needed two new vans. So when the local dealership asked if they could publicise Apollo’s new acquisitions John didn’t have to be asked twice.

John and Ben posed for photos collecting their new vehicles and the PR team at the dealership will now pass them onto local newspapers. The expected free publicity should be great news for both Apollo Blinds and the dealership.

Apollo Blinds Isle of Wight

But the good news doesn’t stop there as there are two distinctive Apollo Blinds vans driving around the Isle of Wight so it’s double the opportunity for people to see them.

John is clearly taking a leaf out of the book of other great marketers in the Apollo Blinds network such as George Stewart who doesn’t miss a trick when it comes to publicising his business in Hamilton, Scotland.

A dozen head are better than one

Friday, November 19th, 2010

A new supplier got more than they bargained for this week when Apollo Blinds turned up mob handed to inspect products that we are thinking about stocking early next year.

As well as hosting all the key decision makers from head office, a number of our franchise owners were invited to the supplier meeting to give their feedback on the products.

It sounds obvious but our franchise owners are the ones who sell the products so their attendance was vital to give valuable input in deciding if we were going to go ahead and carry these new products.

And, as we expected, the franchise teams that descended on Chester from all over the UK gave an expert appraisal of the products lines.

It was fascinating to watch them in action inspecting the products in fine detail and asking very searching questions. It made us realise just how much knowledge we have within Apollo Blinds and this is one key of the reasons why we stand alone in the marketplace.

Product development is just one of the areas where we continually consult our Apollo Blinds franchise owners as part of our commitment to being the best company we can be.

Face it, you can see who you’re dealing with at Apollo

Friday, November 5th, 2010

Apollo Blinds is only successful because of our network of brilliant people. Which is why we are as keen as mustard to ensure everyone sees these shining stars.

We’ve just uploaded more photographs of Apollo peeps onto the individual store pages on our website and it now features, stars such as Gemma in Stirling, Kwasi in Watford or Christine in Leeds Cookridge.

Gemma Cunningham from Apollo Blinds StirlingKwasi Boadu from Apollo Blinds Watford

Having these pictures online enables customers to see who they will be dealing with and this is vitally important because it does influence whether people who find Apollo Blinds online then pick up the phone to make an appointment or visit a showroom to see the stunning array of blinds, awnings and shutters.

We are seeing results that indicate this approach is working big time. Our Apollo teams are reporting that new customers talk to them as if they’ve known them for a long time and they can only put this down to is the fact that customers have seen their picture and feel they know them.

And it’s this simple reason which is helping our Apollo teams set themselves apart from local competition.

The internet is proving that being the face of a business is good for business.