Archive for the ‘local service’ Category

Van-tastic opportunity for publicity

Friday, December 3rd, 2010

Apollo Blinds franchise owner John Youle is gearing up for some van-tastic publicity to promote his business on the Isle of Wight.

John’s business is booming and son Ben has joined the family firm – which meant they needed two new vans. So when the local dealership asked if they could publicise Apollo’s new acquisitions John didn’t have to be asked twice.

John and Ben posed for photos collecting their new vehicles and the PR team at the dealership will now pass them onto local newspapers. The expected free publicity should be great news for both Apollo Blinds and the dealership.

Apollo Blinds Isle of Wight

But the good news doesn’t stop there as there are two distinctive Apollo Blinds vans driving around the Isle of Wight so it’s double the opportunity for people to see them.

John is clearly taking a leaf out of the book of other great marketers in the Apollo Blinds network such as George Stewart who doesn’t miss a trick when it comes to publicising his business in Hamilton, Scotland.

Face it, you can see who you’re dealing with at Apollo

Friday, November 5th, 2010

Apollo Blinds is only successful because of our network of brilliant people. Which is why we are as keen as mustard to ensure everyone sees these shining stars.

We’ve just uploaded more photographs of Apollo peeps onto the individual store pages on our website and it now features, stars such as Gemma in Stirling, Kwasi in Watford or Christine in Leeds Cookridge.

Gemma Cunningham from Apollo Blinds StirlingKwasi Boadu from Apollo Blinds Watford

Having these pictures online enables customers to see who they will be dealing with and this is vitally important because it does influence whether people who find Apollo Blinds online then pick up the phone to make an appointment or visit a showroom to see the stunning array of blinds, awnings and shutters.

We are seeing results that indicate this approach is working big time. Our Apollo teams are reporting that new customers talk to them as if they’ve known them for a long time and they can only put this down to is the fact that customers have seen their picture and feel they know them.

And it’s this simple reason which is helping our Apollo teams set themselves apart from local competition.

The internet is proving that being the face of a business is good for business.

Will you be celebrating like Phil in 30 years time?

Friday, September 3rd, 2010

In September 1980 Phil Cowing opened the doors to his new Apollo Blinds showroom in Barrow in Furness. And 30 years on, he is still going strong with a business which has become a family affair.

This month Phil, his wife and children – who all work in the business – will be celebrating the 30th birthday of their Apollo Blinds business. They have a birthday promotion planned and are hoping lots of customers new and old will be calling in to their Rawlinson Street showroom to join in the celebrations.

In a press release to promote their landmark Phil says that it is a real achievement for any company to be celebrating 30 years in business and puts Apollo’s success down to the people of Barrow.

“We have built a business based on the quality of our products and service and we have attracted a loyal base of customers as a result’, he said. “A lot of our trade is based on repeat business and we have now served two and three generations of the same family.”

Everyone at Apollo says well done to Phil, Jacqui, Martin, Alex and Janet. Here’s to another 30 years.

The right kind of problem to have

Saturday, July 3rd, 2010

The franchise owner for Lincoln has only been up running since May as a mobile sole trader but he is already thinking about taking on a fitter.

That’s because Dean Moore has spent most of this week fulfilling orders and installing blinds in customer’s houses – which is great news as he is obviously very busy. But he already recognises that while he’s fitting, he’s not selling.

Dean’s background is in sales and marketing and he, more than most, understands that devoting the lion’s share of his time to this is the right way to build a prosperous and profitable business.

As part of his training when he first joined Apollo Blinds, Dean became a skilled fitter and he is quickly getting to the fortunate position where he can take someone on to do the fitting, which will free him up to play to his strengths.

It’s a pattern we see time and again and definitely the right kind of headache to have for a new business.

Why do people deal with Apollo Blinds?

Friday, May 28th, 2010

Earlier this week our GM asked the Apollo team one very simple question: why do people deal with Apollo Blinds?

As you’d expect the suggestions came thick and fast, and it wasn’t long before we had a lengthy list which covered all aspects of the business. And, after some serious pruning, we produced a list which encapsulates everything that’s good about Apollo Blinds.

After the exercise we all walked out of Gary’s office about three feet taller and bursting with pride. It was such a simple but effective way of stepping back and reminding ourselves of all the reasons why our customers (our network of franchise owners) and our customer’s customers (homeowners) keep buying Apollo products.

Take a look at our list for yourself and it’s easy to see why Apollo Blinds puts other in the shade.

2 – 5 year guarantee (depending on product
)
Wider product range than any competitor
Exclusive products
Part of Hunter Douglas Group
More than 97% of stock availability
One of top three recognised brands in the UK
Leading edge design
National brand for consumer peace of mind
Established for almost 40 years
National brand, local service
Our franchise network conveys a professional image
World class products
British manufacturer
Innovative products
Hand made made-to-measure products
Expertise of service
Friendliness of service – consultative approach
Flexible Payment terms
£1m of stock
Comply with all safety standards
Child safety is paramount
Best blinds offering best value