Apollo Blinds franchise owner John Youle is gearing up for some van-tastic publicity to promote his business on the Isle of Wight.
John’s business is booming and son Ben has joined the family firm – which meant they needed two new vans. So when the local dealership asked if they could publicise Apollo’s new acquisitions John didn’t have to be asked twice.
John and Ben posed for photos collecting their new vehicles and the PR team at the dealership will now pass them onto local newspapers. The expected free publicity should be great news for both Apollo Blinds and the dealership.
But the good news doesn’t stop there as there are two distinctive Apollo Blinds vans driving around the Isle of Wight so it’s double the opportunity for people to see them.
John is clearly taking a leaf out of the book of other great marketers in the Apollo Blinds network such as George Stewart who doesn’t miss a trick when it comes to publicising his business in Hamilton, Scotland.