Archive for the ‘marketing and business training’ Category

Van-tastic opportunity for publicity

Friday, December 3rd, 2010

Apollo Blinds franchise owner John Youle is gearing up for some van-tastic publicity to promote his business on the Isle of Wight.

John’s business is booming and son Ben has joined the family firm – which meant they needed two new vans. So when the local dealership asked if they could publicise Apollo’s new acquisitions John didn’t have to be asked twice.

John and Ben posed for photos collecting their new vehicles and the PR team at the dealership will now pass them onto local newspapers. The expected free publicity should be great news for both Apollo Blinds and the dealership.

Apollo Blinds Isle of Wight

But the good news doesn’t stop there as there are two distinctive Apollo Blinds vans driving around the Isle of Wight so it’s double the opportunity for people to see them.

John is clearly taking a leaf out of the book of other great marketers in the Apollo Blinds network such as George Stewart who doesn’t miss a trick when it comes to publicising his business in Hamilton, Scotland.

Join the Apollo revolution

Saturday, October 9th, 2010

It’s a lot easier to make a good living if you are selling the best products available. It also helps if you are representing one of the most high profile brands in its sector.

All of our Apollo Blinds franchise owners who attended the launch of our stunning collections know just what that means. They were the first people in the UK to see our stunning new Roller and Verticals collections and every last one of them loved them. We’re also basking in the glory of all the great comments from independent commentators who have described the collection as the most exciting, vibrant and contemporary they have ever seen.

In the week since the launch, sales have really taken off. And, as a result, we at Apollo Blinds are more optimistic about 2011 than most other businesses we know.

Which is why we have a very special Discovery Day lined up for 26th October because there’s never been a better time for people to join the Apollo network and sell the best blinds in the UK.

Find out more about our Discovery Day and then give our Recruitment Manager, Steve Ryan, a call on 07971 675647 to book your place.

And when you do, Steve will tell you about an incredible offer we have for anyone who can begin training prior to Christmas and be ready to start building their business from 1st January 2011.

The Snowball is rolling

Friday, August 6th, 2010

This week has been the start of a two-stage launch strategy for the new Apollo Blinds in the Scottish Borders.

Apollo Blinds Borders is one the front page of the latest edition of the monthly community magazine Kelso Life, which came out on Monday. Also on Monday the first of a batch of A5 20,000 leaflets were delivered by the Royal Mail in Kelso and the surrounding towns.

And the great news is that the phone rang with an enquiry within half an hour of someone seeing the first advert. Franchise owner, Alan Snowball, is tickled pink with the level of enquiries and has been filling up his diary fast. More importantly he has also made his first sales.

The second stage of the launch will commence in three weeks’ time after the end Scottish summer holidays. There will be a promotion on local radio, newspaper adverts and more leaflets delivered by Royal Mail.

And if the phone keeps ringing as a result of people in the Borders seeing the Apollo advertising, then Alan is going to be very busy indeed.

BFA Franchise Bible

Friday, July 16th, 2010

We’ve just submitted an article towards the British Franchise Association’s new book the Franchise Bible which will hit the bookshelves later on this year.

Our article encapsulates who we are, what we look for in new franchisees joining our network and the different aspects of support they get to help their businesses get off to a flying start as part of a plan to make them a prosperous and profitable.

We’ve posted an extract of the article below

Apollo Blinds sells stunning blinds that make homes beautiful.

We’re at the forefront of the home improvement market which has consistently grown in both good times and bad because people have an overwhelming desire to make the most of their surroundings.

The UK window coverings industry is currently worth around £1.34 billion and this is set to rise to £1.48 billion by 2012 according to a recent AMA Research report.

The study found that 68% of homeowners buy made-to-measure blinds and that fashion is likely to remain the key driver for window coverings purchases in a market which is expected to grow by at least four per cent in each of the next two years .

All this bodes well for a company which is already Britain’s biggest blinds store chain and has ambitious plans to increase the size of its franchise network which already stands at more than 70 franchises in the UK and Ireland. And all this is backed by Apollo’s owners Hunter Douglas, which is the world’s largest manufacturer of window blinds.

What’s in it for you?

You’ll become part of a company which has more than 35 years’ franchising experience and a proven business model, market-leading products, a robust supply chain and an excellent support structure in place to enable committed and determined individuals to make a success of their franchise from day one.

Using an established and trusted brand we continually encourage our franchise owners to maximise every opportunity within their business. Through dedicated training and one-to-one support we cover everything from selling and fitting high value items with confidence to using smart marketing to keep your Apollo Blinds franchise at the forefront of consumers’ minds. This is all backed up by an astute programme of seasonal promotions to offer consumers just the right window blinds solutions, just when they need them – a great example is that we always have a promotion on blackout blinds when the nights draw out in spring.

All of the above is designed to help you make the most of your business – which is ultimately judged by the income generated, profits made and the value of your business when you eventually come to sell it on.

Making your Apollo business a success

We have a tried and trusted programme of training and support from day one which is designed to give new franchise owners the best possible start and show an early return on investment.

Launch a new franchise

Our dedicated sales and marketing expert works alongside new franchise owners to create a launch plan specifically for their area. It focuses on raising awareness and generating enquiries as quickly as possible by advertising across a variety of media including radio, newspapers, magazines and direct mail. It also harnesses the power of the Internet – especially social networking which has become increasingly important and influential.

Product and installation training

Having one of the UK’s most extensive collections of window blinds, awnings and plantation shutters may seem a little daunting at first but franchise owners soon become familiar with our collections. That familiarity soon helps them to identify exactly the right shading solution for any window in any house or commercial premises.

Practice makes perfect-fitting blinds and our installation specialist is with you every step of the way and for as long as you need until you can confidently fit everything from a roller blind in a single window to pleated blinds in the roof and sides of a conservatory. Oh, by the way, we have existing franchise owners who are specialists in particular products and share their knowledge with the rest of the network by running advanced training courses.

Sales, marketing and business training

We have honed a simple but effective process to demonstrate and sell our range of products. Following this process significantly improves sales conversion rates and our expert sales training will work alongside you until it becomes second nature.

Similarly, our marketing, design and PR team is at your disposal to help you manage local campaigns which focus on maintaining continued awareness of your brand and promotional offers to keep those enquiry levels high. Your local activity is also backed up nationally as Apollo promotes the brand to consumers across the UK.

But the single most important aspect of our mentoring programme is helping with the nuts and bolts of running a business. As little or as much help is on tap from the entire Apollo team on a whole range of issues related to running a successful business.

So that’s us. What about you?

In our experience we have found that the most successful franchise owners have one or more of the following key attributes needed to run a successful Apollo Blinds business:

You will be practical and good with people and have the drive, dedication and commitment to both us and our brand values. As a sales-oriented individual, you will be self-motivated and have a commitment to delivering exceptional customer service.

Having a creative flair is also advantageous because the ability to provide a consultative role in advising customers about which blinds will transform their homes and make them beautiful is vital.

Discover Apollo Blinds

If you like what you’ve seen so far and want to know more then just visit www.apolloblindsfranchise.co.uk. And if you want to take the next step you can also sign up to attend one of our Discovery Days that we host monthly where you can come and meet the team and see for yourself why we are an expanding franchise network in a growth industry.