Archive for the ‘Twitter’ Category

Clever twit George has gone radio gaga

Friday, March 4th, 2011

George Stewart from Apollo Blinds Hamilton has taken his use of social media to a new level this week in order to get free publicity for his business.

He’s following in the footsteps of all the A-list celebs by announcing news on his Twitter and Facebook pages. And this week he revealed the new look for his showroom and van.

Apollo HamiltonGeorge has incorporated Facebook and Twitter logos on his shop signage and van livery as a way of promoting his presence on the social media sites.

But, not content with that, George has been using social media to strike up an online friendship with Clyde 1 DJ and Scottish Sun columnist Robin Galloway…..and George is now getting free mentions on the radio from his new newfound buddy.

Cheeky George knew Robin lived in Hamilton so asked him to be a fan of his Apollo Blinds Hamilton Facebook page and the banter has carried on from there with Robin reading some of the one-liner jokes that have become George’s trademark.

As a result, he has got mentions twice this week and knowing George he’s going to milk it for all its worth.

George we salute you and I’m sure you’ll be using this blog as more publicity for your business!

The spin-offs of George’s PR

Friday, November 26th, 2010

George Stewart’s eye-catching publicity for his Apollo Blinds business in Hamilton near Glasgow has certainly been attracting the attention of new customers. It has also prompted other local traders in the town who have been begging him to share his secrets.

George Stewart from Apollo Blinds  Hamilton 1

The phoneline at his showroom lit up as soon as the latest edition of his local magazine landed on the doormats of homes across the area. On Monday alone this week he took four big orders as a direct response from the article about him. He is delighted at the reaction of his latest article which focuses on his great customer service and not directly flogging blinds – as you might have expected.

In between a raft of appointments with eager customers George attended a meeting of other traders to talk to them about how he markets his business and gets free publicity. He revealed his secret weapon – the ghostwriter who drafts all his articles for him as part of the ongoing free support provided by his franchisor.

George’s business is booming and he very graciously tells everyone he meets why being part of the Apollo Blinds franchise is helping him be a success.

With a little help from our friends

Friday, October 22nd, 2010

“Do Apollo Blinds franchise owners work together and support each other?” This is one of the most common FAQs asked of us by people thinking of becoming part of our network when they attend our Discovery Days.

The answer is a big fat yes.

We have a bag full of examples of our franchise owners collaborating, passing each other business and keeping in constant touch with one another on a daily basis.

Only this week George Stewart (pictured picking up his recent awards from Apollo Blinds Hamilton spent six hours working with Liz Ritchie from Apollo Blinds Bishopbriggs showing her how to use social media to market her business.

George Stewart - Finalist (Stage)

The same day Liz @apollobbriggs began tweeting to George @ApolloHamilton and the rest of the world. And she’s not looked back since, tweeting about all sorts of things including posting pictures of her lovely new van. George and Liz also have a great banter with lots of other franchise owners on Facebook as well.

So when we are asked if our franchise owners get on well, we also say get online and see for yourself.

George eyes franchise crown

Thursday, July 29th, 2010

George Stewart from Apollo Blinds Hamilton has taken a big step closer to scooping the prestigious BFA HSBC 2010 Franchisee of the Year Award, supported by Express Newspapers.

He travelled down to London’s Canary Wharf to face a panel of judges from The British Franchise Association led by Sir Bernard Ingham and senior managers of HSBC and Express Newspapers.

The award is the jewel in the crown of franchising, and franchisees from every BFA member company from McDonalds down, had the opportunity to put forward franchisees that have done something particularly innovative to drive their businesses forward in these difficult trading times.

George told judges how he had doubled his turnover since February this year by embracing social media to develop a new testimonial driven sales strategy. He explained that he’s not completely comfortable with computers but he has persevered with it and has quickly reaped the results by using social media sites Facebook and Twitter, in conjunction with his own Apollo Blinds website.

George Stewart from Apollo Blinds  Hamilton 1

The canny Scot explained that using social media is simple, easily transferable and, most importantly, free.

Apollo General Manager Gary Chambers, who also attended the panel interview, explained how George has become the vanguard of social media usage within Apollo Blinds and the rest of the network are now following suit.

We’re all keeping our fingers crossed for George. He will find out whether he’s scooped the title at a ceremony in Birmingham at the end of September.

George is no PR Twit

Tuesday, April 20th, 2010

George Stewart at Apollo Blinds in Hamilton is fast becoming our king of social networking because he is using Facebook and Twitter to help promote his business.

After only a few weeks of using the social networking sites, the 47-year-old built up a loyal band of fans who follow his exploits and share a slice of his life running a busy window blinds business in Scotland.
He has connected his Apollo website with his Facebook and Twitter accounts giving him more opportunities to be found online. And it’s working. George has made his first sales as a direct result of both Twitter and Facebook.

George is finding it’s such a simple but effective way to market his business by spending a just a few spare moments each day telling the world what he’s up to.

And if you start following his exploits I’m sure you’ll read all about his great news next Monday.