Posts Tagged ‘Newspapers’

Clever twit George has gone radio gaga

Friday, March 4th, 2011

George Stewart from Apollo Blinds Hamilton has taken his use of social media to a new level this week in order to get free publicity for his business.

He’s following in the footsteps of all the A-list celebs by announcing news on his Twitter and Facebook pages. And this week he revealed the new look for his showroom and van.

Apollo HamiltonGeorge has incorporated Facebook and Twitter logos on his shop signage and van livery as a way of promoting his presence on the social media sites.

But, not content with that, George has been using social media to strike up an online friendship with Clyde 1 DJ and Scottish Sun columnist Robin Galloway…..and George is now getting free mentions on the radio from his new newfound buddy.

Cheeky George knew Robin lived in Hamilton so asked him to be a fan of his Apollo Blinds Hamilton Facebook page and the banter has carried on from there with Robin reading some of the one-liner jokes that have become George’s trademark.

As a result, he has got mentions twice this week and knowing George he’s going to milk it for all its worth.

George we salute you and I’m sure you’ll be using this blog as more publicity for your business!

The Snowball is rolling

Friday, August 6th, 2010

This week has been the start of a two-stage launch strategy for the new Apollo Blinds in the Scottish Borders.

Apollo Blinds Borders is one the front page of the latest edition of the monthly community magazine Kelso Life, which came out on Monday. Also on Monday the first of a batch of A5 20,000 leaflets were delivered by the Royal Mail in Kelso and the surrounding towns.

And the great news is that the phone rang with an enquiry within half an hour of someone seeing the first advert. Franchise owner, Alan Snowball, is tickled pink with the level of enquiries and has been filling up his diary fast. More importantly he has also made his first sales.

The second stage of the launch will commence in three weeks’ time after the end Scottish summer holidays. There will be a promotion on local radio, newspaper adverts and more leaflets delivered by Royal Mail.

And if the phone keeps ringing as a result of people in the Borders seeing the Apollo advertising, then Alan is going to be very busy indeed.