Posts Tagged ‘PR’

Clever twit George has gone radio gaga

Friday, March 4th, 2011

George Stewart from Apollo Blinds Hamilton has taken his use of social media to a new level this week in order to get free publicity for his business.

He’s following in the footsteps of all the A-list celebs by announcing news on his Twitter and Facebook pages. And this week he revealed the new look for his showroom and van.

Apollo HamiltonGeorge has incorporated Facebook and Twitter logos on his shop signage and van livery as a way of promoting his presence on the social media sites.

But, not content with that, George has been using social media to strike up an online friendship with Clyde 1 DJ and Scottish Sun columnist Robin Galloway…..and George is now getting free mentions on the radio from his new newfound buddy.

Cheeky George knew Robin lived in Hamilton so asked him to be a fan of his Apollo Blinds Hamilton Facebook page and the banter has carried on from there with Robin reading some of the one-liner jokes that have become George’s trademark.

As a result, he has got mentions twice this week and knowing George he’s going to milk it for all its worth.

George we salute you and I’m sure you’ll be using this blog as more publicity for your business!

Van-tastic opportunity for publicity

Friday, December 3rd, 2010

Apollo Blinds franchise owner John Youle is gearing up for some van-tastic publicity to promote his business on the Isle of Wight.

John’s business is booming and son Ben has joined the family firm – which meant they needed two new vans. So when the local dealership asked if they could publicise Apollo’s new acquisitions John didn’t have to be asked twice.

John and Ben posed for photos collecting their new vehicles and the PR team at the dealership will now pass them onto local newspapers. The expected free publicity should be great news for both Apollo Blinds and the dealership.

Apollo Blinds Isle of Wight

But the good news doesn’t stop there as there are two distinctive Apollo Blinds vans driving around the Isle of Wight so it’s double the opportunity for people to see them.

John is clearly taking a leaf out of the book of other great marketers in the Apollo Blinds network such as George Stewart who doesn’t miss a trick when it comes to publicising his business in Hamilton, Scotland.

The spin-offs of George’s PR

Friday, November 26th, 2010

George Stewart’s eye-catching publicity for his Apollo Blinds business in Hamilton near Glasgow has certainly been attracting the attention of new customers. It has also prompted other local traders in the town who have been begging him to share his secrets.

George Stewart from Apollo Blinds  Hamilton 1

The phoneline at his showroom lit up as soon as the latest edition of his local magazine landed on the doormats of homes across the area. On Monday alone this week he took four big orders as a direct response from the article about him. He is delighted at the reaction of his latest article which focuses on his great customer service and not directly flogging blinds – as you might have expected.

In between a raft of appointments with eager customers George attended a meeting of other traders to talk to them about how he markets his business and gets free publicity. He revealed his secret weapon – the ghostwriter who drafts all his articles for him as part of the ongoing free support provided by his franchisor.

George’s business is booming and he very graciously tells everyone he meets why being part of the Apollo Blinds franchise is helping him be a success.