It’s Child Safety Week next week and it’s a great opportunity for Apollo Blinds and our network of franchise owners to raise awareness of the issue and promote our positive stance on safety.
In advance of the launch of our ‘Make Blinds Child Safe’ campaign on Monday, we’ve had lots of interest from national media including ITV News and the Daily Express.
To support our network we’ve also issued personalised local versions of the ‘Make Blinds Child Safe’ on behalf of each franchise owners and it was sent to specific journalists at media on their patch.
The local press releases highlight the fact that our franchise owners are giving away free safety devices as part of Child Safety Week. To make sure they get as much exposure as possible we asked our franchise owners to submit pictures of themselves with safety devices to accompany their press releases – after all, a picture paints a thousand words.
Roll on next week when our stories will hopefully hit the headlines all over the UK and our franchise owners will be able to raise awareness of a very serious issue in their local communities and give away lots of free safety devices as a result.
What a fantastic week it’s been right across the Apollo network. It’s been one of the best weeks of the year for sales, two of our most gifted and experienced franchise owners ran a brilliant training course on conservatory blinds for others in the network and it was lights, camera, action for four of our Scottish franchise owners who faced the cameras to talk about their experiences running an Apollo Blinds franchise.
We’ve had the green light on our new customer deferred credit/interest free credit scheme and we’ve also been busy making preparations for the induction training of three new franchise owners.
But without doubt the best bit of news this week was that our newest franchise owner in Swindon, Andrew Gibbs, sold his first order of conservatory blinds – as a result of going on the training course run by Dave and Morris who own Apollo Blinds Salisbury and New Milton.
Andrew has only been trading a couple of weeks but has already sold one of our highest ticket items. If he masters his newfound ability to make sales of conservatory blinds in addition to the bread and butter of our core products, I’m sure it won’t be long before he breaks into our top ten achievers list.
Not bad for someone who’s new to the industry after spending 30 years in printing and engineering.