The Snowball is rolling

This week has been the start of a two-stage launch strategy for the new Apollo Blinds in the Scottish Borders.

Apollo Blinds Borders is one the front page of the latest edition of the monthly community magazine Kelso Life, which came out on Monday. Also on Monday the first of a batch of A5 20,000 leaflets were delivered by the Royal Mail in Kelso and the surrounding towns.

And the great news is that the phone rang with an enquiry within half an hour of someone seeing the first advert. Franchise owner, Alan Snowball, is tickled pink with the level of enquiries and has been filling up his diary fast. More importantly he has also made his first sales.

The second stage of the launch will commence in three weeks’ time after the end Scottish summer holidays. There will be a promotion on local radio, newspaper adverts and more leaflets delivered by Royal Mail.

And if the phone keeps ringing as a result of people in the Borders seeing the Apollo advertising, then Alan is going to be very busy indeed.

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