Archive for the ‘News’ Category

Introducing ‘Classic Blue’ to Every Room in the Home

Tuesday, December 10th, 2019

Pantone have announced ‘Classic Blue’ as the Colour of the Year for 2020 and we couldn’t be more excited about it here at Apollo Blinds.

Describing the colour as “a deep shade that’s at once comforting and relatable”, Pantone’s expert panel say “it instills calm, confidence, and connection, highlighting our desire for a dependable and stable foundation on which to build.”

Our experts have got heaps of window dressing ideas and top tips for using Classic Blue in every room – perfect for updating your home as we cross over in to a new decade.

Introduce ‘Classic Blue’ at windows with blinds and curtains

Mirroring the natural hues of dusk, Classic Blue is reminiscent of a dreamy evening sky, making it the ideal shade for window dressings. Extremely versatile – it can be applied as the key, block colour at a window – working equally well as a sheer Duette blind…

…or as a Duette blind with dim out qualities.

And if it’s pattern you’re after, you can’t go wrong with our stunning Riverford curtains – mixing shades of soft grey and off white with this elegant blue hue…

Choose furniture and accessories in Classic Blue

Classic Blue complements a whole host of colours- think greys, teals, subtle pinks and shades of white – making it the ideal colour to add an instant update to existing colour schemes.

As a top pick for living spaces, Classic Blue can make a loud statement whilst maintaining calmness. The colour lends itself perfectly to velvety textures, providing a luxurious sheen to soft furnishings. Introduce Classic Blue into your seating with a buttoned corner sofa from Arighi Bianchi or set of quilted dining chairs – perfect alongside rich mahogany furniture, with hints of gold and brass, or rich emerald green. Or, to add a splash of colour to your current decor introduce plump blue velvet cushions and a plush faux fur throw.

Add tranquility to your bedroom with this gorgeous Elise four-panel Shaker design in indigo from My Fitted Bedroom...

Introduce a rug for an easy interior update in an instant. Add drama and a sense of energy with vivid abstract or bold geometric patterns like these rugs available from The Rug Seller.

We will be adding lots more Pantone Classic Blue inspiration over on our Pinterest profile if you want to head over there too: http://uk.pinterest.com/apolloblindsuk/

Self-closing toilet seat tops women’s wish list, while men would rather motorise the sofa

Wednesday, June 10th, 2015

When it comes to dreaming up motorised household gadgets and gizmos, women want practical things like an automated toilet seat and motorised wheelie bins to help with daily chores, while men just want to maximise their relaxation time by adding a motor to the sofa.

Most men would motorise their chair or couch to whizz them to and from the kitchen or toilet in comfort. The second most popular automated accessory in men’s homes would be a remote control beer fridge. This was followed by a remote control for operating wheelie bins and the dreaded task of putting them out on bin day.

Women, on the other hand, appear to be much more practically minded. They want to motorise things that will help them with the domestic chores. The most popular item was the toilet seat that closes automatically when it’s been left up for more than 10 minutes. Women would also like to be able to automate bed making – with a mechanism to straighten bed clothes daily. Third most popular on the women’s list was a cot rocker.

 

The Top Five Things Men Would Motorise

  1. Chair/couch
  2. Beer fridge
  3. Remote control wheelie bin
  4. Window blinds
  5. Garden weeder – no more kneeling

The Top Five Things Women Would Motorise

  1. Toilet lid shutter/flusher/cleaner
  2. Motorised duvet and sheet straightener
  3. Pram or cot rocker
  4. Dishwasher emptier
  5. Wheelie bins/recycling – moving them outside the house when it’s bin day

 

Mike Stephen said: “The findings on what to motorise also support our research into the current gender split regarding housework.

“In our 2015 study, of more than 1000 UK households, we found that women are still doing more housework than their spouses or male counterparts.”

When asked how long they spent a week doing household jobs like cleaning, laundry, cooking, tidying rooms (excluding childcare) the average for women was a massive 16.5 hours per week.

The largest proportion of domestic time was spent on laundry. Around 6 hours a week is spent loading, unloading, ironing and putting clothes away. Second was ‘cleaning’ rooms such as bathrooms, kitchens and dusting where we spend around 3 hours a week cleaning; this was followed by cooking, just under 3 hours. Also in the top five were grocery shopping and changing beds.

Men on the other hand said that they estimated that they spend just a meager 6 hours doing domestic chores. When asked to list what domestic chores men typically do the top 5 most popular jobs they do were:

Putting the bins out

Mowing the lawn

Ironing

Loading and unloading the dishwasher

Hoovering

Very few were responsible for cleaning bathrooms, with just 6% including this in their regular jobs.

Mike Stephen added: “When we delved deeper into who typically does what inside UK households it was clearer as to why women want to motorise toilet seats as it’s women who generally clean the bathroom. Both men and women want to automate the wheelie bin as this appeared to be a more shared job among married and co-habiting men and women.”

The survey was carried out by www.apollo-blinds.co.uk

 

The spin-offs of George’s PR

Friday, November 26th, 2010

George Stewart’s eye-catching publicity for his Apollo Blinds business in Hamilton near Glasgow has certainly been attracting the attention of new customers. It has also prompted other local traders in the town who have been begging him to share his secrets.

George Stewart from Apollo Blinds  Hamilton 1

The phoneline at his showroom lit up as soon as the latest edition of his local magazine landed on the doormats of homes across the area. On Monday alone this week he took four big orders as a direct response from the article about him. He is delighted at the reaction of his latest article which focuses on his great customer service and not directly flogging blinds – as you might have expected.

In between a raft of appointments with eager customers George attended a meeting of other traders to talk to them about how he markets his business and gets free publicity. He revealed his secret weapon – the ghostwriter who drafts all his articles for him as part of the ongoing free support provided by his franchisor.

George’s business is booming and he very graciously tells everyone he meets why being part of the Apollo Blinds franchise is helping him be a success.