Posts Tagged ‘Dragons’ Den’

Invite into the Dragons’ Den

Sunday, December 12th, 2010

Our newest franchise owner got a taste of what it must be like for the stars of the TV show Dragons’ Den this week.


Paul T, who is planning to launch a new business in West Yorkshire in the New Year, invited all the main local advertisers to come in and meet him at our head office in Liversedge. Paul, along with our communications manager Paul Kirby, listened to pitches of the different representatives from local radio, newspapers and other media to find out how they could help him promote his new business.

As you can imagine each advertiser had compelling reasons why he should spend the lion’s share of his launch budget advertising with them. They were all focused on helping raise the profile of Paul’s new business and get the phones ringing with new customers wanting to make appointments to see his new collections of window blinds, awnings and shutters.

Paul is a lovely chap so he isn’t as bullish as Dragons such as Duncan Bannatyne so he didn’t utter those famous words ‘I’m in’ or ‘I’m out’ on the spot. Instead he has sensibly opted to study each proposal in more detail over the next week or so. And, with guidance from the Apollo team, a plan will be drawn up which is right for him, his business and his franchise area.